Recently, sponsored by the China Council for the Promotion of International Trade, China Chamber of International Commerce, and the Commerce Economy Association, the 12th National Business Elite Challenge in International Trade was held online. A total of 246 teams from 128 institutions of universities in 21 provinces, autonomous regions and municipalities, including Anhui, Beijing, Fujian, Gansu, Hunan, Jiangsu, Jiangxi, Jilin, Shandong, Shanxi, Shaanxi, Shanghai, Sichuan, Xinjiang, Yunnan, Zhejiang, Guangdong, Guangxi and Chongqing, with about 2,500 participants and tutors, were got through to the national finals. The online competition includes four sessions: business plan (Chinese version), new product release (English or minor language version), poster design for booth and commodity display, business matching trade negotiations (English or minor language version). After the fierce competition in “Online Cloud Show” and “Online Business Negotiation”, as well as the evaluation of the business plan and electronic booth map submitted in the early stage, four teams of our university achieved another success and won one Grand Prize and three First Prizes. At the same time, our university won the Best Institution Organization Award and the instructors Tang Qiao, Luo Fang and Yang Le won the title of “Excellent Instructor”.
Due to the impact of the COVID-19, this year’s finals were held online. During the long preparation process, the epidemic prevention and control policy prevented the participating teachers and students from gathering and communicating face to face. The team of instructors from the Department of International Economy and Trade of the School of Business Administration and the participating students worked together to overcome various unfavorable factors, at the same time, they made full use of the combination of online and offline modes to prepare for the competition, polished the entries that had achieved good achievements in the Shanghai competition, and explored the new highlight of “combining cloud-based product launch and online business negotiation”. In the offline recording session of the launch, the instructor contacted the shooting site and camera crew, and guided the students through the recording of the product launch repeatedly. In the business negotiation session, instructors and participating students rehearsed several times in advance, playing the roles of confronting each other, so that students could continuously comprehend how to think and skills of trade negotiation. In the end, our team achieved another success in the “Competition on the Cloud”, showing solid international trade professionalism, fluent English expression, decent business etiquette and excellent teamwork spirit.
The four teams of our university
Since its inception in 2011, the international trade competition of the business elite challenge competition has been held for 12 years and has become a comprehensive cross-professional practice platform for innovation and practice, school-enterprise cooperation and international exchange in the field of international trade education in China. Since 2021, the competition has been added to the list of disciplinary competitions published by the China Association of Higher Education (competition number 46), which is the only activity specialized in international trade in the list of disciplinary competitions at present. Since the first participation in the event in 2014, our Department of International Economics and Trade has continued to deliver outstanding teams for the competition. At the same time of conscientiously practicing the concept of AACSB accreditation of the Business School, through the method of using the competition to promote learning and using the competition to promote teaching to improve the comprehensive quality and innovation ability of students. In addition, this also strengthens the communication and cooperation between our university and other universities and enterprises in China, broadens the horizons of participating teachers and students, and accumulates valuable experience in the competition.
The winners of USST of 2022 National University Business Elite Challenge in International Trade
The winners of USST of 2022 National University Business Elite Challenge in International Trade
Competition Team | Team member | Awards |
Omron Upper Arm Electronic Sphygmomanometer J750 | Chen Chuaning, Yan Zhi Yue, Lu Simin, Shen Xinyu, Huang Yikai, Zhang Xin Yue, Zuo Jia Chen, Mai Yuxuan | Grand Prize |
FITURE Smart Fitness Mirror | Zhuo Yipen, Wang Song, Lv Zixin, Liu Yanyi, Li Yifan, Zou Yuting, Qian Weilan, He Yuchun | First prize |
Timekettle W3 Translator Device | Zhang Yan, Li Jiayi, Wei Zhixian, Liu Huihui, Zhang Guiyang, Wang Jiayi, Cai Wenhao, Wang Hangyang | First prize |
BTB Self-service Cafes | Shao Xuan, Zhang Xueming, Song Yuxuan, Qian Mingyue, Yi Lanxin, Ao Yuxuan, Lu Fengquan, Zhu Yijun | First prize |
